Undergraduate Prerequisites: (COMCM215 OR COMCM217) - Graduate Prerequisites: (COMCM701 OR COMCM708) - Students study how interactive marketing strategy integrates communication objectives with consumer insight and digital execution. How social, digital and experiential media are used to achieve branding, engagement and behavioral goals for organizations in a wide range of business categories. The impact of interactive marketing strategy on the advertising and public relations sectors.4 credits.
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
|
SOC B61 |
T 6:30 pm-9:15 pm |
This course is on the Fall 2026 waitlist. Please visit the Department of Mass Communication, Advertising & PR’s webpage for the waitlist form.
The undergraduate prerequisite for COMCM 519 is COMCM 215 OR COMCM 217. The graduate prerequisite is COMCM 701 OR COMCM 708. |
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B1 |
Yang |
COM B25 |
F 11:15 am-2:00 pm |
This course is on the Fall 2026 waitlist. Please visit the Department of Mass Communication, Advertising & PR’s webpage for the waitlist form.
The undergraduate prerequisite for COMCM 519 is COMCM 215 OR COMCM 217. The graduate prerequisite is COMCM 701 OR COMCM 708. |
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| D1 |
|
CDS B63 |
M 6:30 pm-9:15 pm |
This course is on the Fall 2026 waitlist. Please visit the Department of Mass Communication, Advertising & PR’s webpage for the waitlist form.
The undergraduate prerequisite for COMCM 519 is COMCM 215 OR COMCM 217. The graduate prerequisite is COMCM 701 OR COMCM 708. |
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| E1 |
|
CDS 163 |
W 6:30 pm-9:15 pm |
This course is on the Fall 2026 waitlist. Please visit the Department of Mass Communication, Advertising & PR’s webpage for the waitlist form.
The undergraduate prerequisite for COMCM 519 is COMCM 215 OR COMCM 217. The graduate prerequisite is COMCM 701 OR COMCM 708. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
