Prerequisites: COMCM414 or 718 - Strategy 3 is for students who intend to work in the strategy area of the advertising or branding industry. The course will build on the knowledge and skills that students gained from taking the required prerequisites to this course – Strategy 1 & Strategy 2 - to prepare them to compete for strategy jobs. As entry level strategy jobs are harder to come by than many other jobs in the industry, a strong portfolio is essential. The objective of this course is not to start from scratch – but to help students to further develop and demonstrate their skills – resulting in 3 strong case studies that will upgrade the quality of their portfolios. The course will also provide students with new knowledge and skills to enhance the quality of their portfolios and strengthen their strategy toolkit such as how to write powerful case studies and strategic presentations; how to develop inspiring creative briefings to convey strategy work to creative partners; how to collaborate with creative teams to provide inspiration and strategic guidance throughout the creative development process; and how to create strategic justification for strong campaigns to help sell them to clients.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.