Prerequisite: COMCM511. - There is an increasing internal demand for courses in visual and creative disciplines. However, the number of offerings within COM remains limited—currently only one semester of Design & Art Direction (CM511) and Portfolio courses. Except for students pursuing a double major or minor in CFA, opportunities for advanced design education are minimal. 2. Industry production trends show a rapid rise in real-time prototyping tools and AI-assisted production. As a result, creative professionals in the advertising industry are expected to possess a higher level of technical proficiency and deeper understanding of relevant design tools and methods. It is becoming increasingly difficult to lead or contribute meaningfully to advertising production without a professional skill set and clear creative point of view. 3. The rise of user-generated content on social media has significantly raised the baseline for production quality, due to the widespread accessibility of both software/hardware and shared online knowledge. This shift demands that enterprise-level Designers and Art Directors possess more distinctive, specialized skill sets to stand apart from general public capabilities. This Advanced Design/Art Direction course is designed for capable, committed Advertising majors seeking an additional semester to deepen their creative practice in visual communication. The course offers an intensive exploration of advanced design and art direction methodologies that align with current industry expectations. Students will engage in a full-spectrum process—from revisiting and refining core design principles such as typography, grid systems, image-making, iconography, and colors to producing contextual mockups and high-fidelity storyboards for time-based media. Projects will span print and digital formats, allowing students to design, prototype, and iterate ideas across multiple platforms. The course places strong emphasis on sharpening visual language throughout the creative process, ultimately supporting the development of an industry-ready portfolio tailored for advertising.

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