Media Strategies and Management

COM CM 441

Students study planning, implementing, managing, and measuring earned media and influencer strategies, as well as integrating earned media into an overall Paid, Earned, Shared, and Owned (PESO) campaign. Involves lectures, in-class discussions, video cases, mock scenarios, and individual take-home cases.

FALL 2021 Schedule

Section Instructor Location Schedule Notes
A1 Gigliotti BRB 121 T 6:30 pm-9:15 pm Stamped Approval
Ugrad pre-req:
CM215 or CM301
and CM331

FALL 2021 Schedule

Section Instructor Location Schedule Notes
C1 Shanler COM 209 MWF 11:15 am-12:05 pm Stamped Approval
Pre-req: either
CM215 or CM301
and CM331

FALL 2021 Schedule

Section Instructor Location Schedule Notes
D1 Reilly CAS 223 W 6:30 pm-9:15 pm Stamped Approval
Pre-req: either
CM215 or CM301
and CM331

FALL 2021 Schedule

Section Instructor Location Schedule Notes
E1 Grasso CGS 121 W 6:30 pm-9:15 pm Stamped Approval
Pre-req: either
CM215 or CM301
and CM331

FALL 2021 Schedule

Section Instructor Location Schedule Notes
F1 Downes CAS B27 M 6:30 pm-9:15 pm Stamped Approval
Pre-req: either
CM215 or CM301
and CM331

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
A1 Gigliotti SOC B59 T 6:30 pm-9:15 pm Stamped Approval
Pre-req of
CM215 & CM331
required

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
B1 Leenders PSY 212 T 6:30 pm-9:15 pm Stamped Approval
Pre-req of
CM215 & CM331
required

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
C1 Grasso COM 317 R 6:30 pm-9:15 pm Stamped Approval
Pre-req of
CM215 & CM331
required

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
D1 Reilly CGS 423 W 6:30 pm-9:15 pm Stamped Approval
Pre-req of
CM215 & CM331
required

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
E1 Dennehy SOC B59 M 6:30 pm-9:15 pm Stamped Approval
Pre-req of

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
F1 Downes EOP 268 T 6:30 pm-9:15 pm Stamped Approval
Pre-req of

Note: this course was also offered during Summer Term

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.