Media Strategies and Management

COM CM 441

Undergraduate Prerequisites: (COMCM215 & COMCM331) - Students study planning, implementing, managing, and measuring earned media and influencer strategies, as well as integrating earned media into an overall Paid, Earned, Shared, and Owned (PESO) campaign. Involves lectures, in-class discussions, video cases, mock scenarios, and individual take-home cases.

FALL 2026 Schedule

Section Instructor Location Schedule Notes
A1 Chunn COM 208 TR 9:30 am-10:45 am The prerequisites for COMCM 441 are COMCM 215 and COMCM 331.

FALL 2026 Schedule

Section Instructor Location Schedule Notes
B1 Chunn COM 208 TR 11:00 am-12:15 pm The prerequisites for COMCM 441 are COMCM 215 and COMCM 331.

FALL 2026 Schedule

Section Instructor Location Schedule Notes
C1 Chunn MUG 203 TR 2:00 pm-3:15 pm The prerequisites for COMCM 441 are COMCM 215 and COMCM 331.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.