Consumer Insight & Account Planning
COM CM 412
Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs. 4 cr. 2nd sem
FALL 2014 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Clark | COM 106 | W 1:00 pm-4:00 pm | Stamped Approval Mts w/COM CM712 Class Full |
SPRG 2015 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Sarmiento | R 6:00 pm-9:00 pm | Stamped Approval |
SPRG 2015 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| B1 | Clark | TR 11:00 am-12:30 pm | Stamped Approval |
Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.
