Advertising Strategy & Consumer Insights
COM CM 412
Undergraduate Prerequisites: COMCM217 - Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs.
FALL 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Borden | COM 213 | R 12:30 pm-3:15 pm | This course is on the Fall 2026 waitlist. Please visit the Department of Mass Communication, Advertising & PR’s webpage for the waitlist form. The prerequisite for COMCM 412 is COMCM 217. |
FALL 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| B1 | Borden | COM 213 | T 12:30 pm-3:15 pm | This course is on the Fall 2026 waitlist. Please visit the Department of Mass Communication, Advertising & PR’s webpage for the waitlist form. The prerequisite for COMCM 412 is COMCM 217. |
FALL 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| C1 | Sullivan | SAR 300 | F 11:15 am-2:00 pm | This course is on the Fall 2026 waitlist. Please visit the Department of Mass Communication, Advertising & PR’s webpage for the waitlist form. The prerequisite for COMCM 412 is COMCM 217. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
