Advertising Strategy & Consumer Insights

COM CM 412

Undergraduate Prerequisites: COMCM217 - Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
A1 Borden STH B20 R 12:30 pm-3:15 pm The prerequisite for COMCM 412 is COMCM 217.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
B1 Sullivan COM 217 TR 2:00 pm-3:15 pm The prerequisite for COMCM 412 is COMCM 217.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
C1 Mascott COM 317 W 6:30 pm-9:15 pm The prerequisite for COMCM 412 is COMCM 217.

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
A1 Borden M 2:30 pm-5:15 pm The prerequisite for COMCM 412 is COMCM 217

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
B1 Mascott T 3:30 pm-6:15 pm The prerequisite for COMCM 412 is COMCM 217

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
C1 Sullivan TR 11:00 am-12:15 pm The prerequisite for COMCM 412 is COMCM 217

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
D1 Mascott T 8:00 am-10:45 am The prerequisite for COMCM 412 is COMCM 217

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.