Consumer Insight & Account Planning

COM CM 412

Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs. 4 cr. 2nd sem

FALL 2014 Schedule

Section Instructor Location Schedule Notes
A1 Clark COM 106 W 1:00 pm-4:00 pm Stamped Approval
Mts w/COM CM712
Class Full

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
A1 Sarmiento R 6:00 pm-9:00 pm Stamped Approval

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
B1 Clark TR 11:00 am-12:30 pm Stamped Approval

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.