Consumer Insight & Account Planning
COM CM 412
Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs.
FALL 2017 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Sarmiento | CGS 323 | M 6:30 pm-9:15 pm | Stamped Approval Mts w/COM CM712 Class Full |
FALL 2017 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| B1 | Salvaggio | PSY B53 | W 6:30 pm-9:15 pm | Stamped Approval Mts w/COM CM712 |
SPRG 2018 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Amazeen | COM | R 12:30 pm-3:15 pm | Stamped Approval Mts w/COM CM712 |
SPRG 2018 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| B1 | Salvaggio | W 6:30 pm-9:15 pm | Stamped Approval Mts w/COM CM712 |
Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.
