Advertising Strategy & Consumer Insights

COM CM 412

Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs.

FALL 2021 Schedule

Section Instructor Location Schedule Notes
A1 Borden SHA 210 W 6:30 pm-9:15 pm Stamped Approval
Pre-req: either
CM217 or CM317
Class Full

FALL 2021 Schedule

Section Instructor Location Schedule Notes
B1 Mascott COM 317 T 12:30 pm-3:15 pm Stamped Approval
Pre-req: either
CM217 or CM317
Class Full

FALL 2021 Schedule

Section Instructor Location Schedule Notes
C1 Salvaggio CAS 227 T 6:30 pm-9:15 pm Stamped Approval
Pre-req: either
CM217 or CM317
Class Full

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
A1 Sarmiento COM 317 M 6:30 pm-9:15 pm Stamped Approval
Class Full

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
B1 Mascott COM 208 T 12:30 pm-3:15 pm Stamped Approval
Class Full

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
C1 Mascott COM 208 R 12:30 pm-3:15 pm Stamped Approval
Class Full

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.