This course examines the role that communication--and especially mediated communication--play in the social influence process. This course is organized around theoretical persuasive approaches to the study of attitudinal and behavioral change. It uses these theories as a basis for teaching about persuasive strategies that can be implemented to lead to changes in others' attitudes and behaviors--whether in the areas of media campaigns, marketing communication, advertising, or public relations. The course includes discussion of the strategies that "professional persuaders" use when peddling their ideas, products, services, and philosophies. Pre-req: COM CM180. 4 cr. Either sem.

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