Introduction to Advertising

COM CM 217

Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare comprehensive advertising plans, including marketing strategy and speculative advertising campaigns. Open to freshmen. (Formerly CM317. Students cannot take this for credit if they have already taken CM317.)4 cr. Either sem.

FALL 2021 Schedule

Section Instructor Location Schedule Notes
A1 Zupp COM 101 MWF 9:05 am-9:55 am Stamped Approval
Some seats
reserved for
transfer
students from
outside Bu.

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
A1 Zupp EPC 205 MWF 9:05 am-9:55 am Stamped Approval
Some seats
reserved for
external
transfer
students

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
B1 Zupp EPC 205 MWF 12:20 pm-1:10 pm Stamped Approval
Some seats
reserved for
external
transfer
students

Note: this course was also offered during Summer Term

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.