Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare comprehensive advertising plans, including marketing strategy and speculative advertising campaigns. Open to freshmen. Effective Fall 2026, this course fulfills a single requirement in the following BU HUB area: Teamwork/Collaboration.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.