Principles and Practices of Public Relations

COM CM 215

An introduction to the field of public relations: its theoretical origins, scope, and principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision making, on-line communication, and career opportunities are also analyzed case studies in the field. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture. Open the freshmen. (Formerly CM301. Students cannot take this course for credit if they have already taken CM301.)4 cr. Either sem.

FALL 2021 Schedule

Section Instructor Location Schedule Notes
A1 Shanler COM 101 MWF 10:10 am-11:00 am Stamped Approval
Some seats
reserved for
transfer
students from
outside Bu.

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
A1 Shanler CAS 313 MWF 9:05 am-9:55 am Stamped Approval
Some seats
reserved for
external
transfer
students

SPRG 2022 Schedule

Section Instructor Location Schedule Notes
B1 Shanler EPC 205 MWF 11:15 am-12:05 pm Stamped Approval
Some seats
reserved for
external
transfer
students

Note: this course was also offered during Summer Term

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.