Reference Collection: Marketing Books

Below is a list of marketing books organized by subject.  These books are arranged by call number in the Pardee Library Reference Collection.

Contents


American Buyers X HC 110 .C6 A66

Household Spending: Who Spends How Much on What X HC 110 .C6 O334 *Latest at Reserve-Reference High Use Shelves

Best Customers X HC 110 .C6 R87 *Latest at Reserve-Reference High Use Shelves

Who’s Buying Series:

Who’s Buying for Travel X G 155 U6 .W65 *Latest at Reserve-Reference High Use Shelves

Who’s Buying Entertainment X GV 53 .W56

Household Spending: Who Spends How Much on What X HC 110 .C6 O334

Best Customers X HC 110 .C6 R87

Who’s Buying by Age X HC110 .C6 W47 *Latest at Reserve-Reference High Use Shelves

Who’s Buying: Executive Summary of Household Spending X HC 110 .C6 W56 *Latest at Reserve-Reference High Use Shelves

Who’s Buying Groceries X HD9321.4 .W46 *Latest at Reserve-Reference High Use Shelves

Who’s Buying Alcoholic and Nonalcoholic Beverages X HD 9348 .U5 W46 *Latest at Reserve-Reference High Use Shelves

Who’s Buying Transportation X HD 9710 .U5 W46 *Latest at Reserve-Reference High Use Shelves

Who’s Buying Household Furnishings, Services and Supplies X HD 9773 .U52 W4 *Latest at Reserve-Reference High Use Shelves

Who’s Buying Apparel X HD 9940 U3 W56 *Latest at Reserve-Reference High Use Shelves

Who’s Buying Information and Consumer Electronics X HE 7601 .W46 *Latest at Reserve-Reference High Use Shelves

Who’s Buying Health Care X RA 410.53 .W46 *Latest at Reserve-Reference High Use Shelves

Who’s Buying for Pets X SF 414.7 .W46 *Latest at Reserve-Reference High Use Shelves

Who’s Buying at Restaurants and Carry-Outs X TX 945 .W48 *Latest at Reserve-Reference High Use Shelves

Demographics/Market Segments (Diversity & Gender)

Religion in a Free Market: Religious and Non-Religious Americans, Who, What, Why, Where X BL 2525 K675

Racial and Ethnic Diversity X E 184 .A1 R317

Who We Are: Asians X E 184 .A75 W48 2007, 2011

Who We Are: Hispanics X E 184 .S75 W48 2007, 2011

Who We Are: Blacks X E 185.615 W467 2007, 2011

Who’s Buying by Race and Hispanic Origin XHC 110 .C6 W5

Multicultural Marketing X HF 5415.127 .S37

Demographics/ Market Segments (Generation)

Generation X  X HC 110 .C6 M544 *Latest at Reserve-Reference High Use Shelves

American Generations X HC 110 .C6 M545

Marketing to the Mindset of Boomers and Their Elders X HF 5415.127 .M664

After Sixty: Marketing to Baby Boomers Reaching Their Big Transition Years X HF 5415.13 .A39

Getting Wiser to Teens X HF 5415.32 Z65

Kid’s Market X HF 5415.33 .U6 N362

Boomer Heartbeat X HN .J8

Millennials X HN 60 M56 *Latest at Reserve-Reference High Use Shelves

Baby Boom X HN 60 .R868 *Latest at Reserve-Reference High Use Shelves

Millennials and the Pop Culture X HQ 796 .S85

Millennials Go to College X LA 229 .H63

Millennials Rising X HQ 796 H74

Older Americans: A Changing Market X HQ 1064 .U5 A643 *Latest at Reserve-Reference High Use Shelves

Demographics/Market Segments (Income & Region)

State Economic Handbook X HA 203 .S723

American Incomes X HC 110 .I5 A447

Editor and Publisher Market Guide X HF 5905 .F24

Demographics/Psychographics

Bet You Didn’t Know X E 169 Z83 .R87

American Marketplace X HA 203 .A635

Demographics of the U.S. X HB 849.49 .R875

American Time Use: Who Spends How Long at What X HD69.T54 A46

Americans and their Homes X HD 7287.82 .U6 R87

Getting to know the 62 Clusters X HF 5415.127.G48

Clustered World X HN 59.2 W449

American Attitudes X HN 90 .P8 M58

American Sexual Behavior X HQ18 .U5 A452

American Health: demographics and spending of health care consumers X RA 445 A69

International Statistics/International Marketing

Statistical Abstract of the United States X HA 202 .E78 2012

Statistical Portrait of the United States: Social Conditions and Trends X HA 214 .S87

Media Directories

Broadcasting and Cable Yearbook X HF 6146 .R3 F35