Reserve-Reference (High Use)

Listed below is a selected list of books on the Reserve-Reference (High Use) shelves at the Pardee Services Desk.  These books are arranged by call number.


General Reference

Case in point : complete case interview preparation X HD69 .C6 C687 2010
Case in point : complete case interview preparation X HD69 .C6 C675 2011
Case in point : complete case interview preparation X HD69 .C6 C675 2013
D & B consultants directory / Dun & Bradstreet X HD69 .C6 D86 2013
Sports market place directory X HD9992.U5 S667 2011
Occupational outlook handbook X HF5381 .F495 2012-2013
Statesman’s Yearbook X JA51 .E64 2013

Industry Information

Manufacturing & Distribution USA X HD9723 .M36  2013
Standard Industrial Classification Manual X HF1042 .A55
North American Industry Classification System X HF1042 .A55 2012
How products are made : an illustrated guide to product manufacturing X TS146 .H67
Restaurant Industry Forecast X TX943 .N38 2012


The CRB Commodity Yearbook X HF1041 .F39 2013
Stocks, Bonds, Bills, and Inflation … Yearbook X HG4501 .S7949 2010-2013

Marketing & Advertising

The DMA Response Rate Report X HF5415 .D53
Statistical Fact Book X HF5415.126 F33
Market Share Reporter X HF5415.2 M37 2010
Lifestyle Market Analyst X HF5415.33 .U6 L54 2008
Marketer’s Guide to Media X HF5826.5 .M45
Demographics/Market Segments:

Who’s Buying for Travel X G 155 U6 .W65
Generation X  X HC 110 .C6 M544
Household Spending: Who Spends How Much on What X HC 110 .C6 O334
Best Customers X HC 110 .C6 R87
Who’s Buying by Age X HC110 .C6 W47
Who’s Buying: Executive Summary of Household Spending X HC 110 .C6 W56
Who’s Buying Groceries X HD9321.4 .W46
Who’s Buying Alcoholic and Nonalcoholic Beverages X HD 9348 .U5 W46
Who’s Buying Transportation X HD 9710 .U5 W46
Who’s Buying Household Furnishings, Services and Supplies X HD 9773 .U52 W4
Who’s Buying Apparel X HD 9940 U3 W56
Who’s Buying Information and Consumer Electronics X HE 7601 .W46
The Millennials X HN 60 M56
Baby Boom X HN 60 .R868
Older Americans: A Changing Market X HQ 1064 .U5 A643
American Men: Who They Are & How They Live X HQ 1090.3 .A457
American Women: Who They Are & How They Live X HQ 1421 .A486
Who’s Buying Health Care X RA 410.53 .W46
Who’s Buying for Pets X SF 414.7 .W46
Who’s Buying at Restaurants and Carry-Outs X TX 945 .W48

Marketing Scales

Handbook of marketing scales X HF5415.3 .B323
Marketing scales handbook X HF5415.3 .B785 (Volumes 1 through 4, volume 5 is available via PDF format on Public Computer #3 in the Pardee Library.)


RMA Annual Statement Studies X HC110 .I6 F57 2008-2010
Financial Studies of the Small Business X HD2346 .U5 F55a 2007
Industry Norms and Key Business Ratios X HD2771 .I53 2010/11-2013
IRS Corporate Financial Ratios X HF5681 .R25 I72 2012-2014
Almanac of Business and Industrial Financial Ratios X HF5681 .R25 T68 2012-2014


Statistical Abstract of the United States 2013 X HA202 .E78 2013