Zimmerman Family Social Media Newsroom

Formerly a tiered classroom, room 106 at the College of Communication was transformed into the the new Zimmerman Family Social Media Newsroom. Funded by a Zimmerman family donation, the high-tech classroom and lab allows COM students to analyze developing social media trends. The renovated space is designed to resemble an advertising agency, in this case an agency run by students. It facilitates innovative instruction focusing on social media’s impact on consumer motivation and decision making. The room seats up to 20 students at four workstations with interactive LCD screens that will connect to students’ laptops. Five large LCD screens on the front wall interact with the workstations; soft seating in the area facilitates media review and impromptu meetings. The work included new finishes, lighting, furniture, and AV equipment.