Charlotte Powers

As Senior Marketing Manager at Agganis Arena at Boston University, Charlotte leads the strategy and execution behind the arena’s marketing and creative initiatives – ensuring that every brand partnership is brought to life through meaningful, high-impact fan experiences.

With over a decade of experience in sports and live event marketing, Charlotte specializes in aligning sponsor objectives with creative activations that drive visibility, engagement, and results. From in-game promotions and branded content to targeted digital campaigns and on-site activations, she works closely with partners to deliver integrated solutions that resonate with Agganis Arena’s audience and elevates sponsors brands.

Charlotte serves as the lead producer and show caller for BU Hockey, curating high-energy game day experiences that offer valuable exposure for sponsors through signage, promotions, digital content, and fan-facing initiatives. She also oversees Agganis Arena’s full digital strategy – including social media, email marketing, and content creation, providing multiple touchpoints for brand messaging across our engaged fan base.

With a hands-on approach to both strategy and execution, Charlotte ensures that sponsor activations are not only visible, but memorable – and that every partnership delivers value both on and off the ice.