Signage

Boston University’s large-format signage assets offer unmatched reach and visibility for your brand. These prominent placements attract attention from drivers, event attendees, and campus visitors every day.

The BU Billboard at Nickerson Field

Positioned along I-90, the Billboard behind Nickerson Field delivers the highest impression value of all BU assets. Your message appears on a full-sized billboard visible to thousands of drivers heading east and westbound on the highway. This asset guarantees repeated exposure, reaching a wide and diverse audience beyond the campus.

Nickerson Field Pressbox Roof Signage

Showcase your brand on the roof of the Nickerson Field Pressbox, another key location visible from I-90. Signs here face both directions on the highway, capturing the attention of commuters and event guests alike. This placement offers high-impact awareness and strengthens your campus presence with every passing car.

Together, these signage assets ensure your brand commands attention and stays top-of-mind across Boston’s busy landscape. With year-round visibility, you gain a powerful tool for marketing to the campus community and the broader city.