Boston University offers dynamic on-campus activation opportunities that put your brand in direct contact with students. Designated areas across campus allow you to set up tables, tents, trailers, or trucks for face-to-face engagement. These spaces draw heavy foot traffic and are ideal for product sampling, demonstrations, contests, and live promotions.
On-campus activations provide personal interaction and immediate feedback from your target audience. Whether you are launching a new product, gathering sign-ups, or simply building brand awareness, these assets let you connect quickly and effectively. Take advantage of these high-visibility locations to make a strong and memorable impression.
Sample Locations Available for Activations
Harry Agganis Way
Running alongside Agganis Arena, Nickerson Field, and the Student Village dorms, Agganis Way draws steady pedestrian traffic from students, staff, and event attendees. Activations here benefit from a mix of daily campus life and major event crowds, making it a prime spot for product sampling, giveaways, or interactive experiences.
Agganis Arena/FitRec Plaza
Located between Agganis Arena and the Fitness and Recreation Center, this open-air plaza is one
of the most visible gathering spots on campus. Students pass through throughout the day on their way to classes, workouts, and events. The large footprint accommodates tents, and promotional setups, creating space for engaging activations and live demonstrations.
Tabling Opportunities in Agganis Arena
Inside Agganis Arena, brands can connect directly with thousands of fans during athletic events and special programs. Tabling opportunities place your team in high-traffic concourses, where guests arrive early and linger before and after events. This setting ensures direct interaction, brand exposure, and the chance to leave a lasting impression with a wide audience.