Author: Michelle Alberini

Jumping in opportunities in the PR field

By Yerim Mo Coming to BU, I’ve always wanted to be a breaking news Journalist, and I thought that I would always follow that path. Public Relations was rather a later found passion of mine. After my second year at BU, I wanted to take some time off and get some real-life experiences. I applied […]

Understanding the Intersection between Social Psychology and Public Relations Strategies

By Gabby Aberson Social psychology provides a guide for public relations professionals to effectively and authentically reach audiences. Using psychology to implement public relations is extremely effective because it can help to understand human behavior and attitudes. When public relations professionals understand their publics and the attitudes, behaviors, and opinions that their publics hold, it […]

How to Utilize TikTok to Help Market your Business

Tik Tok is one of the most rapidly growing social media platforms currently. It now has over 1 billion users and is available in over 150 countries, and learning how to use this app is now becoming imperative to stay in the loop on social media. Tik Tok offers bite-sized “snackable” content, but don’t let […]

PRLab’s 9th Annual PRoBono: Highlights and Recap!

By Erica Wu   “Time flies when you’re having fun!” This quote couldn’t be more spot-on to describe this year’s PRLab PRoBono, an overnight hackathon-styled event. In the blink of an eye, the 16-hour event has come and gone. With over 130 student volunteers, five clients, amazing food, fun, and games– here are some event […]

Your Guide to PRLab’s 10th Annual PRoBono.

By Mei Coble As winter approaches, PRLab is preparing for the bustle of their annual overnight PR hackathon-style event, PRoBono, happening this Friday, November 5 at 5:45 PM to the following Saturday at 10 AM at Boston University’s College of Communication (640 Commonwealth Ave). This year, PRoBono is back in person and you won’t want […]

How Public Relations Catalyzed the Modern U.S. Navy

By Nathaniel Giallanza Since the genesis of the modern U.S. Navy following World War I, the Department of the Navy has utilized public relations to bolster the maritime service’s reputation and encourage recruitment. From the 1940s era pamphlets featuring drawings of TBF Avenger dive-bombers to today’s high-definition videos of F/A-18 Super Hornets, the Navy’s public […]

The Power of Brand Collaborations

By Irene Phung   Looking for new ways to boost your Instagram engagement? One of the most popular ways to grow your platforms and promote your brand online is through collaborating with other brands. And you’re in luck because the holidays are quickly approaching and it is the perfect time to run one.  Not to […]

The Hidden Superpower of the Non-Expert

by Haleigh J. Kent-Bryant   I will never know more about economics than an economist. No matter how much I learn about medicine, a patient should not accept my knowledge in place of a doctor’s expertise. An engineer will always know more about their creations than I will. As communications professionals, we possess mastery in […]