By: Lauren Ren, Account Supervisor at PRLab April 28, 2019 When you think of work attire in the communications field, what comes to mind? Plain, boring black and white suits? Boxy fits and huge laptop bags? If you’re worried about needing to buy yourself a brand new wardrobe of pieces you hate for the sake […]
By: Julie Fager, Account Supervisor at PRLab April 21, 2019 PRLab is a course, an agency, and a community, all in one. This is my second semester participating in PRLab and the experience I have gained is invaluable. PRLab made it possible for me to make strong connections with my professors and my peers, unlike […]
By: Mikaela Lindemann, Account Supervisor at PRLab April 15, 2019 In this ever-competitive job field and “look-at-me” cultural shift, it may be starting to get more difficult to stand-out. That is why now, personal branding is crucial to cultivate a successful career. Personal branding plays an important role in establishing or boosting your career by […]
By: Isabella Sheridan, Account Supervisor at PRLab April 8, 2019 It is essential for public relations practitioners to recognize the power of the social media influencer. With the rising growth of consumer trust in influencer recommendations, influencer marketing is posed to reach revenue of between $5 and $10 billion by 2022. Businesses that understand influencer […]
By: Jazmin Holdway, Account Supervisor at PRLab April 4, 2019 Business describes the practice of earning a living through engagement in commerce. This blog refers to what public relations professionals do as a business function. After all, PR helps clients improve their bottom line, right? So, senior communications executives are pushing to further understand their […]
By: Jessica Swarm, Account Executive at Boston University’s PRLab As we move further into the digital age, Americans are spending more time than ever before staring at screens. Smartphones and tablets and unlimited data plans have increased the ease of access to the internet. According to a 2018 Nielsen study, the average adult in the […]
By: Abigail Hatfield, Account Supervisor at PRLab Kids and technology is a lot like politics, everyone has an opinion, but no one actually knows the right way to address it, or if it even matters. Is there a right way? Does it matter? Who knows, but you do know your child. With adolescents’ ability to […]
By: Ryan Moschetti, Account Supervisor at PRLab Brands work tirelessly to promote their positive image. There are many ways that they can do this. Today, many consumers, especially millennials, expect that brands not only have a positive image but are leaving a positive impact. This is corporate social responsibility. By definition, corporate social responsibility is […]
By: Kelci Lowery, Account Supervisor at PRLab Building a good relationship with reporters is one of the most important things you can do as a public relations professional. The media, whether it’s traditional or TV, is the most important of the very few ways your brand can gain credibility. It’s how a brand manages reputation […]
By: Amanda Grohowski, Account Supervisor and Writing Director at PRLab We live in a very noisy world. There’s no doubt about it. Advertisements and company messages are constantly being splattered across our computer screens and on billboards and posters all around us. But how are we supposed to make sense of all of this cluttered […]