Licensing with Boston University
Licensing Process for Prospective Licensees
Thank you for your interest in partnering with Boston University. Our licensing process ensures that all products bearing the Boston University name and trademarks are of superior quality and ethically produced. Below, we outline the steps and requirements for becoming a licensed vendor through our licensing agency, Exemplar Associates.
Introduction to Exemplar Associates
As of July 1, 2024, Boston University has partnered with Exemplar Associates to manage our trademark licensing program. Exemplar Associates is committed to upholding the highest standards of quality and ethics in the production of collegiate branded merchandise.
Application Process (from Exemplar Associates License Application Guide (PDF))
- Submit a complete company overview and proposal to support@exemplarassociates.com. This document should address and include, at a minimum, the following:
- Key company information (address, phone, web address, mission, etc.)
- Contact information for company officers (owner, sales, finance, licensing, etc.)
- Product details
- Sales & distribution strategy
- Manufacturing & supplier information
- Global citizenry programs
- Points of differentiation
- Upon receipt and following the review of your overview and proposal, Exemplar Associates will schedule a phone call with your company to discuss your submission, ask additional questions, and get to know you.
- If accepted to proceed, and following Exemplar’s consultation with our client(s), you will be asked to supply the following:
- Product samples
- Fair Labor Association affiliation
- Certificate of Insurance
- Factory/manufacturer list
- Application fee (non-refundable)
- After the successful and complete review of your step 3 materials, you and your company will be activated within Workspace, our online management portal, to complete the licensing phase. Required documents and materials at this step are:
- Exemplar License Agreement
- Schedule A: Term Sheet
- Schedule A-1: Code of Conduct Requirements
- Schedule B: Manufacturer’s Agreement
- Payment of royalty advances
- With steps 1-4 finished, you will be licensed!
Ongoing Compliance and Reporting
As a licensed vendor, you will be required to adhere to ongoing compliance and reporting obligations:- Regular Audits: Participate in regular audits conducted by Exemplar Associates to verify compliance with reporting requirements and quality standards.
- Facility Inspections: Cooperate with audits of your manufacturing facilities to ensure they meet safety and ethical requirements.
- Quarterly Trainings: Complete required FLA quarterly e-learning instructor led trainings on various aspects of running an ethical supply chain. These trainings help maintain high standards and address any emerging issues.
- Royalty Reporting: Submit regular royalty reports and payments as specified in your licensing agreement. This ensures that Boston University receives appropriate royalties for the use of its trademarks.
Resources and Support
Exemplar Associates and the Boston University Trademark Licensing Office are here to support you throughout the licensing process. We offer the following resources:- Guidelines and Manuals: Access comprehensive guidelines that detail the requirements and usage of our name and trademarks.
- Support Team: Contact Exemplar Associates at support@exemplarassociates.com or our office at TMoffice@bu.edu for assistance with any questions or issues that arise during the licensing process.