Behold Juice offers an artificial citrus juice that matches the flavor and properties of freshly squeezed juice while boasting a longer shelf life and lower production costs. This innovative product reduces food waste in bars and restaurants by eliminating the need for fresh citrus, providing an environmentally friendly and cost-effective alternative.
Leon has been recognized as the 2025 School of Hospitality Administration Student Innovator of the Year! When Jiayou “Leon” Lin (SHA'24) was working as a bartender both in the United States and abroad, one task consistently dampened his enthusiasm for the job: juicing citrus before each shift. That frustration sparked an idea that would eventually […]
Last night, 500+ innovators from Boston University and beyond gathered at Innovator’s Night to connect, celebrate, and find out who won the 2025 New Venture Competition! The awards didn’t stop at the New Venture Competition, however. From Students Innovators of the Year, to incredible mentors, to the cohorts of Innovate@BU’s selective summer programs, entrepreneurs from […]
Behold Juice
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