Creators x Founders: What is Influencer Marketing and UGC

Join us for our 2nd edition of a hands-on panel and networking event hosted in collaboration with Creators x Founders, a Boston media and events company exploring how creators and startup founders can collaborate, share insights, and grow together.

This edition is all about influencer marketing. We’ll break down what it actually is, why it has become one of the most effective alternatives to paid ads, and how brands can leverage creators to drive real results. Consumers buy from people they trust, and creators are at the center of that shift.

Our panel will dive into how influencer marketing works in practice, how brand deals are structured, what is a UGC marketing strategy, and the different ways creators and startups can collaborate.

The workshop-style panel will be followed by networking with other creators and founders in the Boston community. And yes—there will be food and drinks courtesy of BU.

Whether you’re a founder looking to amplify your brand or a creator hoping to collaborate with startups, this is your chance to learn, connect, and start building meaningful partnerships in Boston’s thriving creator and startup scene.

Spaces are limited—reserve your spot now!