Twitter Data Shows Who Is Hitting the Gym

Scrolling through Twitter may not be much of a workout, but social media data can tell a lot about how much physical activity different populations are getting, according to a new study led by Boston University researchers.

The study, spearheaded by BU School of Public Health (SPH) researcher Elaine Nsoesie, used machine learning to find and comb through exercise-related tweets from across the United States, unpacking regional and gender differences in exercise types and intensity levels. By analyzing the language of the tweets, this method was also able to show how different populations feel about different kinds of exercise.

Read more on The Brink