Competing in the Digital Age: Business Transformation

Competing in the Digital Age: Business Transformation

Winning through Digital Strategies

Every industry is becoming digital, and every company must adapt for its digital future. Now evaluate your digital strategy with Professor Venkat Venkatraman, widely recognized as “one of the most highly cited researchers in management” and author of The Digital Matrix: New Rules for Business Transformation Through Technology (free to every participant). In just 2 days you’ll get both Venkat’s strategic guidance and the best-practice strategic insights from leading industry digital pioneers including New York Times Digital founding CEO Martin Nisenholtz, now Professor of Digital Communications at Boston University.

Upcoming Program Dates to be Announced Soon!

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Competing in the Digital Age: Business Transformation

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Rethink Your Business Model

Together our guest speakers will arm you with a playbook to navigate the world of digital ecosystems, rethink your business model, and make bold strategic choices throughout the phases of digital transformation. Earn an executive certificate as you go from ideas to action in an intensive interactive bootcamp to:

  • Understand the digital giants, accelerating incumbents, and ambitious tech entrepreneurs in your digital business ecosystems
  • Recognize the dynamic cycle of digital transformation across three phases: experimentation, collision, and reinvention
  • Re-focus from delivering products and services to solving problems and delivering solutions with digital technologies at the center
  • Chart your organization’s transformation by recognizing the interplay between smart humans and powerful machines
  • Master the adaptation roadmap by preserving the core and creating the new

Leverage the Power of Digital Technologies

Even as innovation-driven startups leverage the power of digital technologies, most legacy businesses continue to operate from an old playbook of misfires, mis-readings, and missed opportunities to survive and thrive in today’s business environment. McKinsey research shows that although digital disruption is shaving 30% off incumbents’ revenue growth, 90% of them are engaged in digitization but only 16% have a digital strategy. Thus joining BU Questrom’s program will propel you forward. You’ll recognize potential digital threats, learn from digital pioneers, understand how to master transformation by reinventing your business, and get face-to-face coaching from one of the world’s foremost experts on digital strategy.

Who the Competing in the Digital Age: Business Transformation Program Is Designed For
This program is designed for leaders in traditional and emerging businesses. It offers key takeaways for our rapidly changing world. From CEOs, CTOs and CMOs, to operations managers, technology officers and R&D leaders, anyone whose responsibilities require forward, innovative business thinking will benefit from this program.

Full-day sessions meet from 8:30-4:30, with some evening and out-of-class activities.

Day 1

Digital Matrix: Framework and Applications

  • Understand why organizations need to fundamentally reinvent their business models to remain viable and grow.
  • Explore the rise of digital giants (Alphabet, Apple, Facebook, Amazon, and others) and its implications – for non-technology companies.
  • Examine how three phases of digital transformation—Experimentation, Collision and Reinvention impact your industry and company.
  • Apply the Digital Matrix in a structured, step-by-step analysis of one major industry, to help prepare you to dive deeply into your own.

Day 2

Applying Digital To Your Business

  • Learn lessons from digital pioneers at companies such as the New York Times, Adobe, Amazon, Microsoft, and beyond.
  • Apply their insights to advance your own digital transformation to overcome your Success Traps.
  • Gain a Digital Matrix Toolkit that will guide your digital roadmap and re-engage with your ecosystem partners.
  • Assess the implications of digital transformation on your organization and human talent.

Venkat Venkatraman

David J. McGrath. Jr. Professor in Management and Professor of Information Systems, Boston University Questrom School of Business
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Venkat Venkatraman has been recognized as one of the most cited researchers in strategy and management by Strategic Management Journal, Journal of Management, Thomson Financial/ISI and Google Scholar. His recent book, The Digital Matrix: New Rules for Business Transformation Through Technology (2017), was described by Ginni Rometty, Chairman, President, and CEO of IBM as “an essential new model for digital business strategy in the age of cognitive systems and artificial intelligence – at once simple, pragmatic and quietly groundbreaking. Although written for incumbents in traditional industries, The Digital Matrix will, I believe, prove invaluable for all leaders, whether of established institutions or born-on-the-cloud startups. It is nothing less than a roadmap for the next era of business transformation.” Venkat will distill the key concepts of his book in this ground-breaking executive program.

Venkat’s research and teaching focus on how companies win in the digital age—where products, processes and services are shaped and supported by information and communication technology. His primary appointment is in the Information Systems department at the Boston University Questrom School of Business, where he also holds a joint appointment in the Strategy and Innovation department. Previously, he taught at MIT Sloan School of Management (1984-1993) and London Business School (1999-2001). He was awarded the 2004 and 2006 IBM Faculty Fellowship for his work focusing on business challenges in the network era.

Venkat’s 1989 paper in Management Science is one of the most highly cited papers over the 50 years of the history of the journal. His research has won awards from The Academy of Management (AT Kearney Award for Outstanding Doctoral Research) and Strategic Management Society (McKinsey Honorable Mention). His papers for managers have been published in the Financial Times, Sloan Management Review, California Management Review, and IBM Systems Journal, among others. He has consulted and/or lectured for many corporations in the USA, Europe and South Africa including IBM, Microsoft, BP, Ericsson, ABN-AMRO, Zurich Financial, McKinsey & Co., Federal Express, Canal + and others. He serves on the Technical Advisory Committee of Canal + France focused on disruption and innovation in the digital media sector. He holds a BTech degree from IIT, Kharagpur (1976), an MBA from IIM Calcutta (1979), and a PhD from Katz School of Business at the University of Pittsburgh (1985). You can follow him on LinkedIn @NVenkatraman and Twitter @NVenkatraman.


Christopher Sprague

Senior Lecturer, Information Systems
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Christopher Sprague works with executives and MBAs to evaluate their evolving ecosystems, understand potential threats and opportunities, define new business models, and develop digital strategies, plans, and roadmaps. He was most recently a partner at Gemini Consulting delivering IT strategy for large enterprises. Christopher now collaborates with Professor Venkat Venkatraman to help organizations operationalize the lessons of The Digital Matrix: New Rules for Business Transformation through Technology. With Venkat he co-teaches Digital Transformation Strategy through Questrom Digital and edX, while leading courses for executive, master’s, and undergraduate students on IT strategy, IT management, and information systems. Christopher received his MS at the MIT Sloan School of Management (where he served as Venkat’s teaching assistant) and his BSBA at Babson College.

martin nisenholtz

Martin Nisenholtz

Professor of Digital Communication at Boston University and a Venture Partner at Firstmark Capital in New York
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Martin is a Professor of Digital Communication at Boston University and a Venture Partner at Firstmark Capital in New York. From 1995 to 2012 he managed digital operations for The New York Times Company and was the founding CEO at New York Times Digital and Martin founded the Online Publishers Association (now, Digital Content Next). In 1983 he founded Ogilvy Interactive, the first digital agency at a major US advertising firm. He recently finished a Fellowship at the Joan Shorenstein Center on Media, Politics and Public Policy where he co-developed Riptide: An Oral History of the Epic Collision between Journalism and Digital Technology, 1980 to the Present ( He currently serves on the boards of PostMedia Network (PNC/A), Yellow Media (Y:CN), Purch and RealMatch. He is an advisor to the New York Times, Carmel Ventures and Digital Content Next, and serves on the Wolters Kluwer Innovation board.

Boston: Where It Happens

photo-questrom-signThe program is held at Questrom’s Executive Leadership Center, in Boston—a world-class center for innovation and technology. At Questrom, you’ll learn from our dedicated, world-renowned faculty who are recognized for translating research into practice.

Boston is the world’s epicenter of education and a global capital of innovation and innovative thinking. Whatever your area of focus, Boston is fertile ground for growth because it’s the hub of nearly every key industry: technology, healthcare, finance and entrepreneurship, just to name a few. Plus, Boston is dense with corporations and successful business leaders you’ll want to learn from.

The Executive Leadership Center puts you at the center of it all. Questrom is located on the MBTA Green Line, minutes from Kenmore Square, Fenway Park and the neighborhoods of Back Bay and Beacon Hill. The city with all its arts, culture, food, entertainment and sports is at your fingertips. There are plenty of dining options ranging from Asian cuisine to classic American just steps from BU.

Program Partners
The ELC partners with industry leaders to ensure that we fulfill our mission of bringing together business and academic best practices. This enables us to provide participants with immediately actionable tools and techniques to lead change for their organizations.
"Venkat Venkatraman has created an essential new model for digital business strategy. It is nothing less than a roadmap for the next era of business transformation."
Ginni Rometty
Chairman, President and CEO
Get a Complimentary Book Preview of:
The Digital Matrix
by Venkat Venkatraman

The future of every industry is digital, and that future is closer than you think. The Digital Matrix book is your guide on this important journey.