Ziba Cranmer is the Founding Director of Spark! and member of the Innovate@BU Steering Committee. She is an innovation leader with diverse experience spanning the public and private sectors. Ziba is passionate about interdisciplinary innovation fueled by technology. Prior to BU, Ziba led a national initiative supporting public sector innovators in cities across the United States to combat trafficking through technology. She spent over 11 years working in the private sector for companies like Nike Inc. where she was a Portfolio Director in the Sustainable Business and Innovation Lab, an internal venture unit responsible for driving new business opportunities and and social impact. Ziba also worked in marketing and communications as a senior advisor and account lead to technology startups and many leading global brands including Fedex, Disney, and Hilton Worldwide.