Digital Transformation Strategy

Ambitious digital-driven startups are creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks.

In this course, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way.

With current case studies and practical experience-based advice, learn how to rethink traditional business models from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.

This course is taught by Professor Venkatraman from Questrom School of Business who has expertise at the intersection of business and digital strategies. Chances are that the company where you work now is engaging in some digital transformation activities and this course will provide you with skills and perspectives to play pivotal roles and guide your company.

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Course Team & Partners

Venkat Venkatraman

Course Instructor venkat@bu.edu

-- Please select a member -- Venkat Venkatraman, Course Instructor edX, Partner

• Venkat Venkatraman Course Instructor
• edX Partner

Professor Venkatraman is the David J. McGrath Jr. Professor in Management at Boston University Questrom School of Business. He holds a joint appointment in the Information Systems and Strategy & Innovation Departments. He has previously taught at MIT Sloan School of Management and at London…Read More

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Venkat Venkatraman

Course Instructor venkat@bu.edu

Professor Venkatraman is the David J. McGrath Jr. Professor in Management at Boston University Questrom School of Business. He holds a joint appointment in the Information Systems and Strategy & Innovation Departments. He has previously taught at MIT Sloan School of Management and at London Business School.

He has an undergraduate degree in Mechanical Engineering from Indian Institute of Technology, Kharagpur, India, an MBA from Indian Institute of Management, Calcutta (India), and a PhD in Strategic Management from the University of Pittsburgh. His doctoral thesis was awarded the Best Dissertation from the Academy of Management and he is one of the most highly cited researchers in management according to Google Scholar.

Areas of Expertise: Digital Business Strategy, digitization of industries and companies, organizational transformation & change, networks and alliances. Major Works: The Digital Matrix: New Rules for Business Transformation through Technology (LifeTree Media, 2017).