Digital Transformation Strategy
Ambitious digital-driven startups are creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks.
In this course, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way.
With current case studies and practical experience-based advice, learn how to rethink traditional business models from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.
This course is taught by Professor Venkatraman from Questrom School of Business who has expertise at the intersection of business and digital strategies. Chances are that the company where you work now is engaging in some digital transformation activities and this course will provide you with skills and perspectives to play pivotal roles and guide your company.
Course Team & Partners
Professor Venkatraman is the David J. McGrath Jr. Professor in Management at Boston University Questrom School of Business. He holds a joint appointment in the Information Systems and Strategy & Innovation Departments. He has previously taught at MIT Sloan School of Management and at London…
