Norman and Adele Barron Professor in Management, Professor, Marketing
- PhD, The University of Texas at Dallas, 1995
MBA, Indian Institute of Management, 1988
MS, Indian Institute of Technology, 1986
Shuba Srinivasan is the Adele and Norman Barron Professor of Management and Professor of Marketing at Boston University’s Questrom School of Business. Srinivasan’s research focuses on strategic marketing problems, in particular linking marketing to financial performance, to which she applies her expertise in time-series analysis and econometrics. She was awarded the 2010 Broderick Prize for excellence in research scholarship at Boston University’s Questrom School of Business. Her research has been published in the Journal of Marketing Research, Marketing Science, Management Science, Journal of Marketing, Harvard Business Review, International Journal of Research in Marketing and Journal of Advertising Research, among others. Srinivasan serves on editorial boards for Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing. She has served on doctoral committees in marketing at BU, the University of Groningen, UCLA, and at UCR. She has consulting experience with a wide-spectrum of companies. She obtained her MBA from the Indian Institute of Management, and her Ph.D. from the University of Texas at Dallas, where she worked with Dr. Frank Bass and was awarded the M/A/R/C Award for Outstanding Doctoral Student.