News
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Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
The March 2025 Digital Marketing Symposium brought together industry leaders and academic experts to explore how AI is transforming customer engagement. Highlights: • David Edelman on personalization as the next competitive edge • A panel led by Peter Howard with Garrett Johnson, Nina Mažar (Mazar) Mažar, and Aaron Kaye sharing academic insights • Jill (Puleri) […] Read more
BU’s Digital Business Institute Partners with Siemens to Develop Executive Education Programs
The Digital Business Institute is pleased to announce a new executive education partnership with Siemens. The custom program will provide Read more
Telemedicine Breaks Into the Mainstream (Part 1)
Part 1 of this series on Telehealth explores how the COVID-19 pandemic is removing barriers, both cultural and regulatory, catapulting Read more
Welcome to the Digital Business Institute
With the unprecedented challenges we are all facing today, it’s more important than ever to have a unique platform that Read more