News
-
Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
The March 2025 Digital Marketing Symposium brought together industry leaders and academic experts to explore how AI is transforming customer engagement. Highlights: • David Edelman on personalization as the next competitive edge • A panel led by Peter Howard with Garrett Johnson, Nina Mažar (Mazar) Mažar, and Aaron Kaye sharing academic insights • Jill (Puleri) […] Read more
The future of work post COVID-19 and leveraging technology in the workplace, an interview with Professor Venkat Venkatraman
In an interview with PeopleMatters, a leading resouce on all things related to people and work, Professor Venkat Venkatraman, Read more
Aternity Named First Corporate Partner For the Digital Business Institute
Aternity has been selected as the first corporate partner of the Digital Business Institute (DBI) to help accelerate the advancement of Read more
The Case For Keeping Coins Around In The United States
In a new op-ed published by CNN Business, BU Questrom’s Jay Zagorsky warns that despite a COVID-19 induced coin shortage, Read more
What’s The Cost of Opting Out of Internet Cookies?
BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy. Read more
Telemedicine Breaks Into the Mainstream, Part 2: The Regulatory Landscape
Part 2 of the series on telemedicine examines the existing regulatory landscape and changes that will impact telemedicine adoption. Read more
With Curbside Pickup, Will Every Retail Business be a Digital Business?
With major chains like Best Buy, Dick’s Sporting Goods, Gap, and Kohl’s all adopting curbside pickup after forced store closures, Read more
Should We Break Up Big Tech?
BU Questrom experts on what we need to consider before breaking up companies like Amazon, Facebook, and Google. Read more
When Data Can Give You a Competitive Edge—and When It Can’t
Professor Andrei Hagiu continues to push our thinking on the power of customer data and network effects. Read more
Home Depot’s Interconnected Retail Strategy is Helping Sales Surge
In this Digital Business Spotlight, we look at Home Depot’s winning omnichannel retail strategy, and how it’s placing the brick-and-mortar Read more
BU School of Medicine Leveraging Deep Learning Algorithm to Help With Alzheimer’s Diagnosis
New technology developed at BU School of Medicine could reduce misdiagnosis and improve the disease’s detection in low-resource areas. Read more