News
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Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
The March 2025 Digital Marketing Symposium brought together industry leaders and academic experts to explore how AI is transforming customer engagement. Highlights: • David Edelman on personalization as the next competitive edge • A panel led by Peter Howard with Garrett Johnson, Nina Mažar (Mazar) Mažar, and Aaron Kaye sharing academic insights • Jill (Puleri) […] Read more
Marc Pritchard, CBO of Procter & Gamble, visits BU
Earlier this month, Marc Pritchard, CBO of Procter & Gamble joined the Questrom community to discuss how social impact is Read more
Gen Z Research Project presentation at NEMOA Spring Summit 2023
Pete Howard, Executive Director of the Digital Business Institute, was invited to present our Gen Z Research Project at the NEMOA Read more
The Wadsworth Family Distinguished Lecture Series
The Boston University College of Engineering & the Questrom School of Business cohosted the inaugural Wadsworth Family Distinguished Lecture Series Read more
Andrei Hagiu wins Concurrences 2023 Antitrust Writing Awards: Academic Articles, Digital
Andrei Hagiu, Digital Business Institute Fellow, Dean's Research Scholar, and Associate Professor, Information Systems, is the winner of Concurrences 2023 Read more
Postdoctoral Associate wanted – Free Speech, Social Media and Democracy
The BU Faculty for Computing & Data Sciences and MIT Initiative on the Digital Economy seek 1-2 Full-Time Postdoctoral Associates Read more
Digital Business Institute Executive Director Peter Howard quoted in Fortune Magazine
Fortune recently published an article where Pete Howard, Professor of Practice in Marketing and Executive Director of the Digital Business Read more
Congratulations to DBI Fellow Shuba Srinivasan on a grant from Amazon Research Awards!
Shuba Srinivasan, Norman and Adele Barron Professor in Management, Professor, Marketing, was awarded a grant form Amazon Research Awards for Read more
Congratulations to DBI Fellow Marshall Van Alstyne on a grant to study Fake News!
Professor Van Alstyne has received a three-year grant from the National Science Foundation to research and discover technology-aided social structures that Read more
We were proud to have conducted a sponsored research project on Pharma Industry Platform Business Models, with UCB Pharma, a leading pharmaceutical company in Brussels.
The project was led by Andrei Hagiu, Deans Research Scholar, Associate Professor, Information Systems, with DBI student research assistants Fanying Chen, PhD Read more
We are excited to be conducting two digital health research projects, funded by an esteemed Alum.
The first project, Digital Health rehabilitation methods for Cancer Patients, seeks to develop novel methodologies to help with the effective delivery Read more