And what leaders can do to ease the anxiety. by Erik Hermann, Stefano Puntoni and Carey K. Morewedge, Harvard Business Review, March-April 2026 ” As generative AI begins to handle more cognitive, creative, and interpersonal tasks, many employees perceive it to be a threat to their competence, autonomy, and sense of belonging at work. These […]
Another successful Platform Strategy Research Symposium in the books! Last week the Digital Business Institute at Questrom School of Business, Boston University sponsored this fantastic event, bringing together global scholars to advance the latest platform research. Day 1 featured a PhD Consortium, by invite only, for instruction by top platform scholars as well as a […]
Andrei Hagiu and Julian Wright, Harvard Business Review, May 2025. “ChatGPT’s success to date has generated a debate about whether it could harness network effects to dominate the market for the type of generative AI product known as large language models (LLMs). Its growth has been driven by being a superior product, clever marketing, virality, […]
We’re proud to share that Prof. Gordon Burtch’s co-authored paper, The Effects of Online Social Identity Signals on Retailer Demand, has been named a finalist for the 2025 Bradford-Osborne Research Award—one of just seven selected from a field of 34. This recognition, awarded by a committee of esteemed faculty from UW Foster and UCLA Anderson, […]
Read the latest research from Digital Business Institute Fellow Garrett Johnson, Unearthing Privacy-Enhancing Ad Technologies (PEAT): The Adoption of Google’s Privacy Sandbox, , October 2024
Artificial Intelligence and Competition Policy, by Andrei Hagiu and Julian Wright,International Journal of Industrial Organization, January 2025
Digital Business Institute Fellow Marshall W. Van Alstyne co-authored this article with David J. Bryce and Jeff Dyer in the May/June 2025 issue of Harvard Business Review. “Seven of the world’s 10 most valuable companies have launched platform businesses, as have over 60% of unicorn startups. Many companies that didn’t start out as platform businesses—from […]
The March 2025 Digital Marketing Symposium brought together industry leaders and academic experts to explore how AI is transforming customer engagement. Highlights: • David Edelman on personalization as the next competitive edge • A panel led by Peter Howard with Garrett Johnson, Nina Mažar (Mazar) Mažar, and Aaron Kaye sharing academic insights • Jill (Puleri) […]
The Digital Business Institute, in partnership with the Boston Blockchain Association, Ava Labs, and the Massachusetts Technology Collaborative (MassTech), hosted the Beantown Showdown – blockchain-centered Hackathon and Business Case Competition. The competition awarded $15k in prizes and attracted student competitors from many different colleges and universities. Special thanks to Ryan Hawkos, Digital Business Institute Research […]
How can marketers make data-driven decisions with confidence? Join Kasi Rajeev Oduri, a Marketing Analytics Leader, as he dives into the practical applications of causal inference in marketing experiments. Learn how businesses leverage causal methods to optimize campaigns, measure true impact, and drive better results.