Category: Digital Spotlight
Digital Business Institute Fellow Marshall W. Van Alstyne co-authored this article with David J. Bryce and Jeff Dyer in the May/June 2025 issue of Harvard Business Review. “Seven of the world’s 10 most valuable companies have launched platform businesses, as have over 60% of unicorn startups. Many companies that didn’t start out as platform businesses—from […]
With major chains like Best Buy, Dick’s Sporting Goods, Gap, and Kohl’s all adopting curbside pickup after forced store closures, it certainly looks like this trend might be here to stay after the pandemic is over. What does this mean for the new relationship with customers?
In this Digital Business Spotlight, we look at Home Depot’s winning omnichannel retail strategy, and how it’s placing the brick-and-mortar store in the customer’s pocket.