Unlocking Causal Inference: Practical Marketing Applications | Kasi Rajeev Oduri How can marketers make data-driven decisions with confidence? Join Kasi Rajeev Oduri, a Marketing Analytics Leader, as he dives into the practical applications of causal inference in marketing experiments. Learn how businesses leverage causal methods to optimize campaigns, measure true impact, and drive better results.
by Paolo Cervini, Chiara Farronato, Pushmeet Kohli, and Marshall W. Van Alstyne, Harvard Business Review, December 2024 Artificial Intelligence has witnessed a remarkable surge, captivating researchers, product teams, and end users alike with its transformative potential. But despite its recent popularity, AI is only successful in solving problems with very specific features. In this article, […]
Tune in to Justified Posteriors and join the conversation at the cutting edge of economics and innovation! We are pleased to announce the launch of a new podcast sponsored by the Digital Business Institute. Justified Posteriors: A Podcast at the Intersection of Economics, AI, and Innovation. Join Professors Andrey Fradkin, Questrom School of Business, Boston […]
In an interview with PeopleMatters, a leading resouce on all things related to people and work, Professor Venkat Venkatraman, David J. McGrath jr. Professor of Management is asked to answer the question: How are organizations leveraging technology to battle COVID-19 especially in the context of the workplace? The economic impact of COVID-19 is unprecedented. […]
BU Questrom experts on what we need to consider before breaking up companies like Amazon, Facebook, and Google.
Professor Andrei Hagiu continues to push our thinking on the power of customer data and network effects.