Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
The March 2025 Digital Marketing Symposium brought together industry leaders and academic experts to explore how AI is transforming customer engagement.
Read more on Insights@QuestromHighlights:
• David Edelman on personalization as the next competitive edge
• A panel led by Peter Howard with Garrett Johnson, Nina Mažar (Mazar) Mažar, and Aaron Kaye sharing academic insights
• Jill (Puleri) Standish closing with a powerful keynote on generative AI in retail
Thank you to all who joined and contributed to this energizing discussion on the future of marketing!
Pictured from left to right: Garrett Johnson, Jill (Puleri) Standish, David Edelman, Susan Fournier(Questrom Dean), Carey Morewedge (Questrom Marketing Chair), Peter Howard (Executive Director, Digital Business Institute, Aaron Kaye