Podcast: The Intended and Unintended Consequences of Privacy Regulation
Marketing thought leader Eric Seufert recently hosted JP Dubé (University of Chicago) and John Lynch (University of Chicago) on his Mobile Dev Memo podcast to discuss the hot topic of privacy regulation and regulation. The three discussed recent research co-authored by leading academics including Questrom Digital Business Institute’s own Tesary Lin & Garrett Johnson. The podcast discusses the intended and unintended consequences of privacy regulation as well as the benefits to consumers that arise from modern marketing. Listen here.