Tara Goodwin
Tara Goodwin (COM'86) of Boston, Mass., founded the award-winning PR firm Goodwin Consulting. Her crisis communications services have been used by professional athletes, Fortune 500 companies, and celebrities. In fall 2025, Tara published Manage the Message, Change the Outcome: An Executive’s Guide to Crisis Management (Routledge, 2025). “The book is a wake-up call that inspires leaders to take a proactive approach to crisis management and guides them step-by-step through a field-tested approach to be more effective during a crisis,” she writes. It’s also an entertaining tale of lessons from the trenches, including her collaborations with Bill Belichick (Hon.’04), Tom Brady, and Aerosmith’s Joey Kramer. Tara is an international crisis preparedness speaker, a workshop leader, and a trusted field expert for outlets such as Business Insider and Fast Company.
From the Summer 2026 issue.