Class of: 1983

Mitch Markson

Mitch Markson (COM’83) of New York, N.Y., published The Imagination Playbook (Markson Ideacraft, 2020) “to remind us that there is an idea laboratory in everyone’s mind.” In his book, Mitch shares the lessons and secrets from a lifetime of experience, “one that recognizes that a healthy mix of strategic process, gut instinct, trial and error, experimentation, and mixing it up with strange bedfellows can lead us to a new outer space of imaginative possibilities.”

From the Summer 2020 issue.