Class of: 2009

Kristian (Darigan) Merenda

Kristian (Darigan) Merenda (Questrom’09) of Canton, Mass., was recently named partner at Carol Cone ON PURPOSE, a consulting firm specializing in nonprofits. Kristian is credited with having created and led the American Heart Association’s “Go Red for Women” initiative, among other campaigns, as part of her decades-long work in this area. She also coauthored a book, Breakthrough Nonprofit Branding with Carol Cone (Wiley, 2010), and since 2011 has lectured at the graduate level at BU’s Questrom School of Business and other universities. Email Kristian at kmerenda@purposecollaborative.com.

From the Fall 2022 issue.