Courtesy of Bettie Levy
Bettie Levy
Bettie Levy (COM’02), founder and CEO of BCL Entertainment, an event-producing and brand partnerships company, and Grammy Award–winning musician Darius Rucker are celebrating their new merchandise collaboration, Darius Rucker X BU. It’s the newest addition to the Darius Rucker Collection by Fanatics apparel line, which debuted at the BU Campus Store in September. Levy’s company put together the brand partnership about four years ago with Rucker and the digital sports platform Fanatics, starting with all 32 NFL teams. The merchandise collaboration has since branched out to MLB, the NHL, and the NCAA. Since its inception in 2010, BCL Entertainment has been responsible for sponsored events at the Super Bowl and CES, global charity initiatives, and omni-channel advertising campaigns for some of the world’s largest brands. Rucker is the lead singer and rhythm guitarist for the band Hootie & the Blowfish and an avid sports fan. Learn more about Bettie’s company at www.bclentertainment.com.
From the Fall 2024 issue.