Class of: 1985

Arra Yerganian

Arra Yerganian (Questrom’85) of San José, Calif., was named chief brand officer (CBO) for Tivity Health, a leading provider of fitness and health improvement programs. As CBO, Arra is responsible for creating and executing a comprehensive, differentiated, and unified brand voice and marketing and communications strategy. Previously, Arra was chief marketing officer and chief experience officer for Sutter Health, One Medical Group, and the University of Phoenix. He began his marketing career in 1985 at Procter & Gamble, serving as international market manager for multiple international markets.

From the Winter-Spring 2016 issue.