Allison Rose Moss
Allison Rose Moss (COM’01) of Santa Monica, Calif., has spent much of her career developing and marketing beauty products for large beauty brands, such as Lancôme, L’Oréal, and Jurlique. She is focusing on the more natural side of beauty and developing nontoxic products. The one product she couldn’t find a good natural solution for was deodorant, so she partnered with a green chemist and decided to find a solution herself. In April 2018, Allison launched type:A deodorant. Just one month after launching on her e-commerce site, www.typeadeodorant.com, the product hit shelves at the natural beauty store Credo Beauty. In fall 2018, type:A was added to the stock at online beauty subscription service Fab Fit Fun.Inc. magazine named type:A one of “3 Virtually Unknown Brands Everyone Will Be Trying in 2019,” andUs Weekly called out type:A in its article “These Are the Best Hair and Makeup Products of 2018 Thus Far.”
From the Winter-Spring 2019 issue.