Associate Professor; Rosen College, University of Central Florida
- Title Associate Professor; Rosen College, University of Central Florida
Dr. Wei’s research interests include consumer behavior, experience, and psychology with a focus on consumer-to-consumer interactions, consumer engagement behavior, and consumer experience with emerging technologies. Her academic papers have been published by premium peer-reviewed journals, such as Tourism Management, Annals of Tourism Research, Journal of Travel Research, Journal of Service Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Cornell Hospitality Quarterly, Journal of Business Research, Journal of Hospitality and Tourism Research, and Journal of Destination Marketing and Management.
Dr. Wei serves as an Associate Editor for the Journal of Hospitality and Tourism Research. She also sits on the Editorial Boards of Journal of Destination Marketing & Management, Cornell Hospitality Quarterly, Journal of Hospitality and Tourism Insights, and the International Journal of Hospitality and Event Management.
Dr. Wei has received several prestigious awards in recent years, such as the Research Incentive Award (2021), Excellence in Research Award (2021), Journal of Hospitality and Tourism Management (JHTM) Annual Best Paper Award (2020), Highly Commended Paper Award in the 2020 Emerald Literati Awards (2020), and Excellence in Undergraduate Teaching Award (2020).
Dr. Wei joined the Rosen College as an Assistant Professor in August 2014 and got promoted to Associate Professor in 2021. Dr. Wei received her Ph.D. degree and Master’s degree in Hospitality and Tourism Management from Purdue University, U.S.A. She also received her Bachelor of Science degree in Tourism Management from Northwest University, China.
Connect on LinkedIn