Mingming Cheng

Senior Lecture in Digital Marketing, Curtin University

Mingming Cheng
  • Title Senior Lecture in Digital Marketing, Curtin University

Mingming Cheng, Ph.D., is a senior lecturer in digital marketing in the School of Management and Marketing at Curtin University. Mingming is an award-winning researcher and educator with an international reputation in digital economy and tourism. Mingming’s research examines the digital transformation of the tourism industry – new experiences (e.g., Airbnb), new marketing channels (e.g., social media), new technology-savvy markets (e.g., Chinese post-80s tourist market) and more recently, environmental impacts of tourism including carbon footprint. Mingming has won two prestigious awards the International Academy of the Study of Tourism Emerging Scholar of Distinction Award and CAUTHE Fellows Award for his significant contribution to ground breaking and innovative research in tourism. He is also a regular contributor to media outlets including ABC News, Sydney Morning Herald, The Conversation, and South China Morning Post on his research areas.

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