Lydia Hanks
Consumer Behavior Edition Editor; Senior Professor of Hospitality, Florida State University
- Title Consumer Behavior Edition Editor;
Senior Professor of Hospitality, Florida State University
Lydia Hanks, Ph.D., is the J. Willard Marriott, Sr. Professor of Hospitality at Florida State University. Dr. Hanks earned a bachelor’s degree in psychology at the University of Louisiana, Lafayette, an MBA from The University of Denver, and a Ph.D. in hotel, restaurant, and institution management from the Penn State School of Hospitality Management. Hanks’ teaching areas include lodging operations and services management, and her research focuses on consumer behavior and services marketing.
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