Category: Fall 2024 – Design Edition

Letter from the Dean – Fall 2024

Welcome to the Design Edition of Boston Hospitality Review by featured editor Rand Morris, adjunct professor at the BU School of Hospitality Administration and Environments Design Director at Proportion Design LLC.  Branding and design have never been more relevant as BU School of Hospitality Administration introduces Experience Innovation—a fresh approach to redefining hospitality. While we […]

Letter from the Editor – Fall 2024

In recent years, branding has evolved beyond the familiar trappings of logos and color styles into a decidedly more nuanced and holistic “experience,” underpinned by a guiding, foundational strategy with interwoven physical and digital touchpoints. In a similar fashion, hospitality design has expanded beyond the usual typology to become a lifestyle and mindset. A purposeful […]