• Amy Laskowski

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    Amy Laskowski

    Amy Laskowski is a senior writer at Boston University. She is always hunting for interesting, quirky stories around BU and helps manage and edit the work of BU Today’s interns. She did her undergrad at Syracuse University and earned a master’s in journalism at the College of Communication in 2015. Profile

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There are 47 comments on What’s behind the Success of Canada Goose?

    1. Hold on, Asians parents will never buy us those expensive ass jackets. I still wear the same jacket that I have been wearing since high school and I graduated from college back in 2011.

      You just think about that Chloe…you just think about that.

        1. I’m pretty sure it’s inappropriate to assume all Asians at BU share a similar background. We may have the same cultural heritage but our respective upbringings are vastly different. You would find a much more convincing correlation between income level and Canada Goose purchases than that of the latter and ethnicity. Contrary to what you say, most Chinese “kids” at BU cannot afford Canada Goose.

      1. Lets all not be so “absolute” in our statements or use our own examples to speak for everyone else.
        Actually, not every Chinese kids, but a lot of us wear Canada Goose – I’m not assuming this, I saw it with my eyes. My roommate even has 2 different styles of CG, simply because she could afford it so why not?
        Almost every Chinese students around me has CG, or Moose Nuckle, which you know it is even more expensive. I talked to some of my Chinese classmates about the price, they were like, well it’s almost the same price as a very decent down-jacket in China, why would you think it is expensive?

    2. There are tons of people on campus wearing Moncler which is twice the price of a CG coat and you all don’t have a problem with that? Let’s make it simple, if you’ve never been to Asia, I’m telling you that the weather there is much warmer than it is here in Boston. i.e., it never snows in my hometown. Simply purchasing a CG coat if we have the consumption power to survive the winter in Boston is a rational decision for me. Idc how you like it.

    3. It has more to do with wealth. As someone who goes to a elite private upper school, I can tell you that the majority of kids wear Canada Goose. That is because there is a lot of wealth. The ironic part is that the international students wear brands like Arc’teryx or Superdry, not Canada Goose. I personally wear a Canada Goose parka and Arc’teryx fleeces.

  1. I’m gonna go out on a limb here and say wealthy students whose parents can throw down $1000+ for a jacket started this, and then the “regular kids” followed. I used to think that North Face was expensive. No more. BU has an obscene amount of wealth. $700 for a jacket for a kid that’s taking out loans to pay for school is absurd, and I see dozens of these jackets a day. Now get off my lawn!

  2. Let’s call a spade a spade. The brand is popular with many BU students because BU students are generally wealthy. Or there’s at least enough wealthy students to make the trend noticeable. Afterall, the next most popular winter combo is northface and uggs. Most of us get by without spending $600+ on a winter coat.

  3. “But you figure college students might have the ability to afford these things”

    What an idiotic thing to say. Your average college student can’t afford a $750 jacket, but an international student’s loaded parents can. I don’t exactly run with the upper crust of BU society, but I’ve never met a single person here on financial aid or scholarships who has one of these jackets. The only reason you see them so much around urban college campuses is that there is a high concentration of wealth. Head out to a state college campus and you’d be hard pressed to find anything but North Face and the like.

    1. There is no need for a condescending tone when you say “an international student’s loaded parents.” Those loaded parents pay for their son/daughter’s tuition, but guess what, their money also pays for your financial aid and your scholarship.

      1. How many students can generally afford a $700 dollar jacket out of their own pocket? How many parents are willing to pay $700-$1000 for a winter jacket? Whatever the case may be, that’s still an absurd statement to make!

  4. My winter coat cost $85 in total for a shell and fleece 6 years ago living in Maine.

    My boots are whatever looked solidly constructed at TJ Maxx.

    I’ve never spent $700 on an item of clothing. I’d already noticed the prevalence of the brand but hadn’t looked much into it. As I suspected, rich kids who want what is popular.

    Get a $100 jacket and donate the other $600 to Boston Warm. We are the folks helping those displaced by the Long Island Shelter closing.

  5. Perhaps we’re ignoring the most important fact about the jacket: it keeps you warm.

    I honestly couldn’t care less about the story – which I didn’t know until I read this article – when I decided to purchase the jacket. After 7 yrs in the northeast, I decided to not be cold anymore and asked people what jacket would do the trick. All roads pointed to Canada Goose. I dipped into my savings and purchased it. Probably the best money I ever spent on clothing. It’s ugly & bulky, but for the first time I was warm. I’ve now spent two very warm winters and counting. Point me to better jackets elsewhere and I have no qualms with getting a different brand in a few years, after I depreciated this one.

    While people have been complaining about this winter, all I wear is a t-shirt and my CG. I’m happy to check other jackets that can offer the same. As I see it, it is this simple factor that makes the brand a success. People often underestimate the importance of comfort and don’t know how to depreciate items of personal use.

    Here’s some quick math:
    $ 890 for a high end CG jacket.
    Assuming 3 months of winter, and 2x 2 days of cleaning: 86 days of use.
    Hoping you will wear the jacket for at least 2 years: 172 days.
    = $5.17 per day of use. This keeps on decreasing the more you use the jacket.

    When thinking about how much people spend on things like coffee and data plans (both of which are much cheaper at home with coffee machines and wifi), you realize that $5.17 a day for warmth is not expensive at all.

    1. May I make a recommendation for your next jacket?

      These are frequently on sale. I got mine for $58 a few years ago: http://www.ems.com/product/index.jsp?productId=13174150

      Then use a fleece under it. I use this one, which I also got on sale for $30: http://www.ems.com/product/index.jsp?productId=32181096

      Benefit, these are cruelty-free meaning we’re not killing coyotes to make an “I have money” statement. Using your nifty little calculation, this is my sixth year with this same set up and not been cold in Boston, in Maine, or XC skiing anywhere in New England and it comes in at $.17 a day. $5 less than your “necessary” coat.

      1. Ha! Thanks for the recommendation :) Can you recommend something that I could wear that is completely wind proof (most reviews complain about this) and that I could wear just with my t-shirt, with negative temperatures?
        And I couldn’t care less about the coyote fur. It was an unnecessary addition – I care about the core part.

      2. I find that high end clothing is worth it for the warmth. I go to a private school in Michigan and often end up waiting for the bus to cross campuses. Waiting for a bus in the freezing cold is horrible. Now I use a Canada Goose parka (something quite common at my school)($950) and an Arc’teryx Delta LT fleece ($99) or an Arc’teryx Delta AR ($135). Those fleeces are very comfortable and together with the Canada Goose keep me very warm. I would not trade that for anything in the cold.

    2. Thanks for offering a sensible comment. Cost per wearing is something people should take into consideration with any article of clothing. A $50 “bargain” item that may be worn once is now not a bargain any longer. It cost you $50 that one time you wore it. As to CG, I saw this brand a few years ago in a ski catalog. The coats looked really warm and utilitarian in style. Believe me when I say that my college years are behind me, way behind. However, I sort of liked the style and considered a purchase after being cold last winter. The cost per wearing was my main consideration. After review, I decided that we don’t have that many really cold days where I have to be outside, so I never made the purchase. I laughed out loud when during the TV coverage of NYC’s big snowfall there were dozens of CG clad people on the streets. Son of a gun I thought! They’re the latest fad! Who would have thought it? But I haven’t spent much time analyzing the birth of fads, only the rise and fall. On the upswing of a fad, it’s exciting to be in the game, once they peak, or heaven forbid get mocked, it’s a fast decline that takes a while to produce a recovery. I saw it with the BMW in the 80s and 90s. Uggs and North Face are on the way down I would think. I’m just a little sorry that a good quality garment never meant for mass appeal or fad status would take this turn. But I bet the company execs are thrilled beyond belief and hard at work to prevent its decent into the cliche graveyard.

    1. You’re joking, right? This has to be a joke. Coyotes are pests that are invading, overpopulating, and eliminating native species. They’re a danger to pets and small children. Getting a coyote shot to make a jacket is the best thing you can do with a coyote from an environmental perspective.

      1. You’re joking, right? This has to be a joke. Humans are pests that are invading, overpopulating, and eliminating native species, destroying land, and exploiting resources. They’re a danger to all other organisms on earth, mammals, reptiles, bids, plants, fungi. Getting a pretentious college student shot to make a jacket is the best thing you can do with an apathetic human or a venture capitalist from an environmental perspective.

  6. I’ve been using my $40 jacket for four years. Canada goose is, quite frankly, a load of crap that students use to feel elite. It’s a waste of money. Nobody is that cold that they gotta spend a used car down payment on a coat.

  7. At more than less than half the price of a Canada Goose, i thought my North Face was expensive enough. Coming from a tropical country with no experience with snow or below freezing temperatures, i knew that getting a sturdy winter coat was essential to my wellbeing in Boston. That being said, i would never spend $700 on a coat, eventhough it’s the warmest one around because i know cheaper coats can keep me just as toasty if not more. My 3 year old North Face proves that.

  8. Different from ppl who have worn a 20 dollar jacket for 60 yrs, I own a Canada goose jacket. With it’s pervasiveness there’s no point to buy one just to be pretentious. Let me say that it’s really warm. I don’t needa wear fleece inside ur jacket. No layer up. I wear t shirt inside then go out in the storm weather. It’s not a matter of being showy, it’s a matter of how much money you’ve got.

    1. Let me start off by saying, I could certainly afford this coat. However, it’s a waste of money. I don’t care if you are rich or poor, a coat is not worth $800. It’s not a matter of how much money you have, it’s that you can think logically. And no, I am not convinced that paying $600+ more for a coat is worth the trade-off of “no layers”. That said, you say it’s not about being showy. But if that’s the case, why don’t you pay much less for the same comfort?

      I have never been more sad than for people who actually convince themselves that Canada Goose is a smart purchase. When I see someone wearing this coat, I’m not impressed, I just feel bad for them

      1. The real question is what else are you going to do with the left over money? I own an iPhone X 246GB ($1149), a Benchmade 943SBK ($195.50), a Lamy 2000 ($160), a Canada Goose Carson parka ($950), Beats Studio ($329), several Arc’teryx Delta XL and AR respectively ($99 and $135 respectively) and much else. I have these things because I have the means to get them. If I do not purchase these things, what would I do with the left over money? The answer is buy things I do not use. I will buy the things at the highest quality that I can afford them at. There is no reason to hoard the money or to get other products that I will not use.

  9. It’s all about preference, guys. Yes, it may be complete waste of money to some…but why are you all so judgmental? Who cares if one buys a CG jacket? If they want one they can get one. Y’all don’t need to automatically point fingers and comment on how they’re just buying to feel pretentious.
    Some may buy it for that exact reason, but don’t generalize.
    I commute to school and it’s freaking cold when I have to wait outside for 30-40 minutes for a bus early in the morning and late at night (in Boston).
    Layer up? Yes, I have been doing that for years. I usually put a fleece NorthFace under my jacket along with 2 other layers, and that would keep me “toasty”. But it’s hella heavy when I have to carry my backpack as well.
    I recently bought a CG jacket, and boy did it change my life. I bit my tongue when my mom offered to buy it because we’re not loaded with money or anything, but she insisted in buying it. We could afford it, but we were going to have to cut off on other expenses for a month to make up for it.
    Like many others have said already, you really don’t have to layer up. It’s a durable nice looking jacket that is also branded. If people want to buy it, don’t judge. It’s their money and their life.
    Don’t try to bring out the “killing animals” or “donation” thing to justify yourself. Please. Our existence alone is already damaging to the world. If you want to help, might as well not exist.
    But if you’re going to exist, then just accept that we all have our preferences.
    If you like your non CG jacket, then good for you. Don’t try to bring other brands down because you don’t like it. THAT’S CHEAP.

    1. Yeah exactly- I really don’t care about an anonymous opinion. I have CG jacket I got for special circumstances and you know what? Yea it makes me feel cool. So what? It’s my money- I can do what I want. Even though I work outside half the day in freezing temperatures, I don’t need to justify my purchase to the likes of anyone.

      Do you seriously think most people that have CG’s actually care that you think it was a waste of money. You are all just hating. If you don’t like it, use your opinion in a way that matters- with or without your money.

  10. They are ugly.

    College students buying them? I suspect that’s where our federal student loan money is going…. So a $749 coat financed over 10 or 20 yeand is going to cost a lot more in the end…

  11. As of 11/11/15, many or all of Canada Goose’s parkas are listed as “out of stock” on their website, with no explanation there or elsewhere on the Web. I have no idea whether they have simply forgotten to manufacture more product or whether they are perhaps going out of business, but it would be interesting to know.

    1. It is a marketing tactic on distribution. To maintain their status as a high end clothier, one of the key attributes is to control how much go out to make thing available and prevent these luxury jackets from ending up in discount stores like TJ Max or others of the like. One prime example of a luxury brand that turned into a discount item is michael Kors. Notice, that many people have these brands and you always see a store at most outlets. To some, this may be great, but to others, this loses the value and exclusivity of what the brand once was.

  12. There’s a phrase for it: conspicuous consumption. For a third of the price, one can get a down parka with the same fill-power (insulating) rating from L. L. Bean, Lands’ End, or North Face.

    It’s a shame to see some retreat into callous indifference when asked to consider how their individual acts of consumption fit into a larger social or environmental context.

    1. I think it’s wrong for you to say that when every single person has a different life. People have different needs. If someone works outside in the winter for half the day, and this makes their job easier, would you really judge them? A lot of people in cities have cushy office jobs where their jacket isn’t part of their equipment.

      How dare you be so elitist and small-minded to the conditions of others. Maybe some people purchase the jacket for conspicuous consumption, maybe some don’t. Regardless, unless you have lived in their shoes, you have no right to judge. I think everyone wants to be a good human at the end of the day.

  13. I think this conversation is focusing on the wrong thing… It’s none of your business what kind of jacket anyone else is wearing and what other people/their parents can afford. Stealing, on the other hand is everyone’s business because it is both morally wrong and illegal. So, clearly, there are bigger problems at BU than people wearing Canada Goose jackets. And for those who say “take care of your belongings”, in a truly compassionate and moral community, this would not be a problem.

  14. The conversation should be on animal cruelty and pointless deaths perpetrated by Canada Goose. You are all walking around with dead animals lining your coats. You should be ashamed.

  15. You’re incorrect. No one should be ashamed for wearing what they like. Good for you if you are an advocate for animal rights as that is respected, but do not judge others for what they want for your own agenda. You can make a difference by doing things for yourself that promote the rights of animals in constructive ways, but being condescending towards others will get you nowhere.

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