Seth K. Goldman

University of Massachusetts Amherst

Seth K. Goldman (PhD, University of Pennsylvania) is honors associate professor of communication at the University of Massachusetts Amherst. His research and teaching focus on the effects of mass media and political communication on stereotyping and prejudice, particularly in the context of public opinion around race, gender, and sexual orientation. Goldman is the author, with Diana Mutz, of The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes (Russell Sage Foundation, 2014), which won the Frank Luther Mott-Kappa Tau Alpha Research Award for the best research-based book on journalism/mass communication published in 2014. His work has been published in academic journals such as the American Journal of Political Science, International Journal of Public Opinion Research, Journal of Politics, Political Communication, Political Psychology, and Public Opinion Quarterly. Financial support has been provided by the Russell Sage Foundation and Time-Sharing Experiments for the Social Sciences (TESS).

Areas of Expertise

• Communications
• Film and Media
• Policy
• Political Science
• Race and Ethnicity

Methodology

• Experimental
• Quantitative Methods
• Survey Methods and Questionnaires