Dr. Saida Grundy’s article in the Atlantic

Dr. Saida Grundy has written an article for The Atlantic exploring the impact of the Colin Kaepernick/Nike ad partnership. See excerpt  and link below:

…In offering himself as a campaign spokesperson, Kaepernick is validating (and, thus, making more profitable) a form of social-justice capitalism that compromises a large-scale political protest’s longevity and efficacy. It’s important to consider the high costs of assisting a corporation in peddling a social struggle, as Davis forewarned that historical revolutions could be reduced to trends. When so goes the fashion, there goes the movement.

https://www.theatlantic.com/entertainment/archive/2018/09/the-risky-business-of-branding-black-pain/570025/