Special Topics
COM CM 561
Undergraduate Prerequisites: CM215 Graduate Prerequisites: CM701 - This special topics course, designed for juniors, seniors and graduate students in public relations, explores the professional, organizational and societal challenges and best practices in modern multicultural campaigns. The course involves lectures, in-class discussions, case study examples, and hands-on workshops.
SPRG 2025 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | McClain | PSY B47 | T 12:30 pm-3:15 pm | Topic: Children and Media. *COMCM 561 A1 is open to all MCADVPR undergraduate and graduate students. This course counts as elective credit toward all CM undergraduate and graduate degree programs.* Description: In this course, we will work to synthesize and critically examine some of the major contemporary considerations for children’s and teens’ media use today. Are media bad for kids? Good for kids? Or does the answer depend on a variety of factors and what outcomes we are measuring? Together we will apply an interdisciplinary lens to examine (a) what we know – and don’t yet know – about media in the lives of youth, and (b) where we envision the field of children’s media needs to go. As we consider nuances and trends across the media uses and effects of diverse youth, we will carefully examine extant research, focusing on four angles: developmental considerations, media and education, media for well-being and connection, and the navigation and creation of media landscapes. We will consider how technological advancements, such as AI, and the evolving needs and priorities of young people come into play for child media use – and how the research and industry worlds should respond. This class aims to prepare students to navigate topics around youth and media, to help build students’ foundation for a variety of media-, education-, and research-related careers, and to hone students’ ability to innovate in the design, use, study, and conversations around media for youth in an ever-expanding digital world. |
SPRG 2025 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| B1 | Hwang | PSY 212 | R 8:00 am-10:45 am | Topic: Media Analytics Undergraduate prerequisites: COMCM 321 *COMCM 561 B1 is open to all MCADVPR undergraduate students that have completed COMCM 321. This course counts as elective credit toward all CM undergraduate degree programs.* Description: This course introduces students to the fundamental principles and techniques of social media analytics, focusing on the collection, analysis, and interpretation of social media data. Emphasizing practical, hands-on experience, students will learn to utilize social media analytics software to understand social media trends, audience behavior, and campaign effectiveness. This class prepares students to navigate the contemporary social media landscape. Pre-existing knowledge of programming languages is not required. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
