Undergraduate Prerequisites: COMCM217 - Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs.
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
Borden |
COM 109 |
R 3:30 pm-6:15 pm |
The prerequisite for COMCM 412 is COMCM 217. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B1 |
Borden |
SHA 210 |
T 12:30 pm-3:15 pm |
The prerequisite for COMCM 412 is COMCM 217. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| C1 |
Salvaggio |
EOP 262 |
T 6:30 pm-9:15 pm |
The prerequisite for COMCM 412 is COMCM 217. |
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
Borden |
PRB 150 |
M 2:30 pm-5:15 pm |
The prerequisite for COMCM 412 is COMCM 217 |
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B1 |
Mascott |
HAR 220 |
T 3:30 pm-6:15 pm |
The prerequisite for COMCM 412 is COMCM 217 |
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| C1 |
Sullivan |
COM 208 |
TR 11:00 am-12:15 pm |
The prerequisite for COMCM 412 is COMCM 217 |
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| D1 |
Mascott |
PSY 212 |
T 8:00 am-10:45 am |
The prerequisite for COMCM 412 is COMCM 217 |
Note: this course was also offered during Summer Term
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
