Applied Business Analytics

Contact

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The MS in Administrative Studies concentration in Applied Business Analytics provides a comprehensive coverage of data analytics concepts, techniques, and state-of-the-art tools used in the process of data-driven business decision–making. Students have the opportunity to gain hands-on experience with a variety of analytical models and decision-support tools and to apply them to interlinked data inputs and large data sets in the areas of marketing, operations, product and technology innovations, financial services, human resource management, and others. The curriculum covers advanced software tools and functions such as predictive modeling, text and data mining, visual analytics, simulations, and OLAP tables. The graduates of the program will be able to analyze data-driven business processes, select appropriate analytical methods to monitor and identify performance issues, and propose optimal data-based solutions.

Prerequisites

All students must demonstrate proficiency in mathematical skills for management by taking MET AD 510 Mathematics for Management.

International students are required to demonstrate proficiency in written and oral English skills. International students must take MET AD 501 Business Communications for International Students unless waived by the department.

Department courses to satisfy the prerequisites are:

  • MET AD 501 Business Communications for International Students (4 cr)
  • MET AD 510 Mathematics for Management (2 cr)

As a prerequisite to the course MET AD 571 Business Analytics Foundations, students are required to complete MET AD 100 Pre-Analytics Laboratory (online) or possess equivalent knowledge. Some courses may have additional prerequisites.

Note that prerequisites cannot be applied toward degree requirements.

Waiver Policy

A waiver exam is available for AD 510 Mathematics for Management. Students must take this waiver exam prior to the start of classes or must sign up for AD 510 in the first semester.

Degree Core Courses (six courses/24 credits)

  • MET AD 632 Financial Concepts
  • MET AD 642 Project Management
  • MET AD 648 Ecommerce
  • MET AD 655 International Business, Economics, and Cultures
  • MET AD 715 Quantitative and Qualitative Decision-Making
  • MET AD 741 The Innovation Process—Developing New Products and Services

Concentration Requirements (four courses/16 credits)

  • MET AD 571 Business Analytics Foundations
  • MET AD 616 Enterprise Risk Analytics
  • MET AD 654 Marketing Analytics
  • MET AD 688 Web Analytics for Business

Concentration Electives (two courses/8 credits)

  • MET AD 610 Enterprise Risk Management
  • MET AD 644 Project Risk and Cost Management
  • MET AD 680 Global Supply Chains
  • MET AD 683 Infrastructure and Logistical Planning for Tourism Development
  • MET AD 725 Negotiations and Organizational Conflict Resolution
  • MET AD 737 Innovative Marketing Techniques
  • MET AD 740 Planning and Operating New Ventures
  • MET AD 745 Global Competitiveness
  • MET AD 746 Business Law and Regulation in a Global Environment
  • MET AD 755 Doing Business in North America
  • MET AD 760 International Trade and Logistics
  • MET AD 764 Multinational Tactics, Strategy, and Positioning
  • MET AD 773 International Business Simulation
  • MET AD 855 Strategic Advantage
  • MET AD 856 Market and Economic Research and Development
  • MET AD 875 Marketing Strategies