Creating Stronger Network Between Students Past and Present
BU Alumni Association aims to forge bonds via “Facebook Takeover”
Today kicks off a weeklong effort by the Boston University Alumni Association to bring together on Facebook two of BU’s most important groups: students and alumni.
Dubbing the event the “Facebook Takeover,” the Alumni Association will try to build a wider audience for its already popular page by getting students involved. The page has more followers—27, 696 as of last week—than any other college in the United States, save for the University of North Carolina, according to Kelly Cunningham, director of alumni communications and new media for Development & Alumni Relations.
The Facebook Takeover, says Cunningham, will allow both groups to share memories and trivia. It also will give students a chance to begin developing important networking relationships with BU grads and to take advantage of special offers by alumni who are business owners. At the same time, alumni will discover what’s changed on campus since they graduated.
There are more than 300,000 BU alumni who are “sophisticated, dynamic, and overwhelmingly eager to help one another” and who bring “lots of rich content to the table,” Cunningham says. Students and alumni alike continue to ask for more opportunities to communicate with one another.
The Alumni Association is advertising its Facebook Takeover to students and alumni through the alumni Twitter feed, flyers in dormitory residences, and a giant poster outside of Warren Towers. Throughout the week, the association will encourage students to take part in a series of quizzes, scavenger hunts, and other challenges in which students and alumni can win prizes, including an iPad, personal training sessions at FitRec, gift cards to Amazon.com, Dunkin’ Donuts, Starbucks, and Barnes & Noble, a solar-powered messenger bag, networking sessions with prominent professionals, laundry service, and software.
To participate in the Facebook Takeover, click on the “Like” button below.
Brittany Rehmer can be reached at email@example.com.