Fashion Meets DC

in Fall 2016, Student's Blog
December 23rd, 2016

by Sophie Cohn (Fall 2016) 

When most people think of Washington, D.C., the typical professional avenues that come to mind are politics, journalism, and maybe even American history- however if you can peak behind the sometimes impossibly hazy clouds of this aspect of the city- you will find a city booming with entrepreneurs, creative thinkers, and even fashion coveting individuals.

The fall semester of my junior year I decided to take an a-typical path for a Wake Forest student. Since most juniors were going to be abroad, and I had already participated in the Wake Forest EuroTour, I decided to do a semester interning and taking classes in our nation’s capital, Washington, D.C- a “domestic” abroad if you will.

Before arriving in D.C. I landed my dream internship at the Tuckernuck headquarters. Tuckernuck is an online and brick-and-mortar boutique, which sells both new and well-known labels, curated to represent the classic, American-cool lifestyle, and always keeping in mind our motto “find the fun.” As an intern my days were never boring. I worked with almost every department- from providing input on what to buy for the next season, and helping in photo shoots, to writing product descriptions, loading products to the website, and promoting the products through marketing campaigns and the new arrivals Instagram. Some of the jobs I worked on directly related to what I was taking at GW this semester, and had previously learned in my Business classes at Wake Forest.

Another exciting aspect of working at Tuckernuck this semester was that I was apart of their first store opening. Tuckernuck launched their e-commerce website in 2012, but just this October, they opened their first store. It was invaluable to sit in meetings about the preparation for their first store and help during this exciting new venture for the company. It also meant that I was able to attend the launch party!

Although my day-to-day tasks were fun, my favorite part about the company was the people. Every day the men and women behind the brand inspired me. They were motivated, smart, funny, creative, and willing to teach. Whenever I had a question or wanted to join in on a project they were receptive and answered my questions entirely. Even the founders of the company would take time out of their days to tell a funny story or ask about my interests.

Interning at Tuckernuck this semester not only taught me about the business side of a fashion company, but it also opened my eyes to a new part of D.C. that is not always visible. Washington, D.C. is a city that embodies art culture and fashion. It can be seen through the architecture, the thriving creative businesses, and the amount of art museums and art scattered around the city.

Thanks for such an incredible experience tuckernuck team, I will miss you all!!

XO Sophie

#tuckernucking #findthefun

Sophie is a Junior at the Wake Forest University majoring in Business Enterprise Management and minoring in Politics and International Affairs. She interned as a buyer and marketing intern at Tuckernuck, and would love to move back to the Washington, D.C. area post graduation.